SUMMERHOUSE
MONTREAL
SUMMERHOUSE
MONTREAL
Strategy
Research
Located in Montréal’s Golden Square Mile—steps from McGill and Concordia—Summerhouse was significantly underperforming despite its prime location. Outdated layouts, limited flexibility, and a traditional property management approach made the property appealing only to students, causing missed revenue and occupancy opportunities in a high-demand neighborhood.
Ownership needed the building to reflect the vibrant, cosmopolitan energy of the area and appeal to a broader, higher-quality tenant base.
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1. Rebrand & reposition the property
Transform the building into a premium, flexible living product that resonates with young professionals, newcomers, and urban renters.
2. Maximize rental income
Modernize layouts, create functional living spaces, and introduce diversified leasing options to increase revenue per square foot.
3. Improve tenant retention
Deliver hospitality-style management, community engagement, and a more responsive resident experience.
56%
increase in NOI within the first 6 months
22%
Increase in rental income across all unit types
89%
Tenant Satisfaction Score
28%
Reduction in Operating Expenses
1. Brand Repositioning
We relaunched the building as Summerhouse, giving it a refreshed identity aligned with downtown Montréal’s lifestyle appeal.
- New visual identity, messaging, and building aesthetic
- Targeted digital campaigns across Google, Meta, and email
- Generated 1,000+ qualified leads in the first month through repositioned marketing
2. Leasing Engine & Demand Activation
- Implemented a modern CRM for structured follow-ups and pipeline visibility
- Increased leasing velocity through streamlined inquiry handling
- Added virtual tours and on-site activations (welcome events, neighborhood tours, mixers) to drive trust and engagement
3. Operational Overhaul
- Redesigned layouts and densified where appropriate, increasing rent per square foot by 20%
- Modernized unit functionality to appeal to a broader tenant base
- Implemented a 24/7 resident support system, reducing maintenance response times by 25%
4. Resident Experience Reset
- Offering concierge-style support and curated local partnerships (cafés, gyms, wellness)
- Hosting monthly community events to strengthen belonging
- Achieving a 98% retention rate in the first year post-repositioning (previously ~70%)
