NUOVO
MONTREAL
NUOVO
MONTREAL
Strategy
Research
[ Context ]
Le Nuovo is a premium residential real estate mixed-use project featuring 81 apartments and a pharmacy. The property combines luxury, design, comfort, and convenience. However, during the COVID-19 pandemic (2020-2021), it faced challenges in leasing the vacated units at competitive rates in the Little Italy area.
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[ The Ask ]
The developer’s leasing team sought our expertise to:
- Achieve a lease-up target of $2.45 per square foot during the challenging pandemic period.
- Maximize the rental rates in the competitive Little Italy market.
- Create and execute a cohesive marketing strategy to drive leasing momentum.
The key objectives were:
- Repositioning the property with effective branding to attract the right target audience.
- Increasing leasing velocity through strategic marketing and content creation.
- Optimizing lead tracking and media campaigns to ensure cost-effective results.
results
+2.45$
Rent per Square foot target Achieved
81
Units leased
6
Months to achieve goal
We orchestrated a comprehensive strategy that tackled key areas such as branding, leasing, operations, and tenant engagement.
- Brand Repositioning Developed a new brand identity, reflecting the premium, flexible living space designed for empty nesters and professionals.
- Leasing Engine & Creatives Built a high-velocity leasing system with real-time feedback loops for pricing, concessions, and marketing. Leveraged creatives and targeted digital campaigns to accelerate lease-up.
- Operational Overhaul Streamlined operations to reduce inefficiencies and cut operational expenses, creating a more cost-effective management structure and improving tenant satisfaction.
