First Bricks

In this series, PJ sits down with seasoned property developers to talk about their very first property. It's a mix of funny stories, tough lessons, and the stuff no one tells you when you’re starting out in real estate.

The goal?
Learn a ton, make great connections, and maybe even land some future business. It's real, it's casual, and it's all about connecting across generations to see how the pros got their start.

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Why Multifamily Assets Underperform and How to Fix Them

Multifamily assets can often fall short of expectations, leaving investors frustrated and confused. In this post, we break down the common reasons for underperformance, from outdated amenities to inefficient management practices, and offer actionable strategies to turn these properties around for maximum returns.

Tech-Driven Leasing: The Future of Property Management

Technology is reshaping property management, streamlining leasing, enhancing tenant experiences, and giving owners a competitive edge. From CRMs to AI pricing, discover the tools driving the industry’s future.

Maximizing Rental Income: How to Reposition Your Property for Success

Strategic repositioning transforms underperforming properties into high-demand assets, driving stronger rents, higher value, and lasting success.

The Hidden Costs of Poor Property Management

Many property owners don’t realize just how much inefficiencies in property management can cost them. From rising maintenance bills to higher tenant turnover, these hidden expenses can eat away at your ROI. This post outlines the crucial areas where poor management impacts your bottom line and how to fix them for sustainable profitability.

Ledger Union Market: A Playbook Multifamily Turnaround


Ledger Union Market is a prime example of how a well-executed urban multifamily turnaround can breathe new life into a property. In this post, we share the strategies behind its success, from rebranding and strategic marketing to operational improvements and lease-up tactics, that turned this property into a thriving community.

Rachel: A 20-Unit Building That Doubled NOI in 12 Months


Rachel is a classic example of how strategic repositioning can yield outstanding results. In just 12 months, we took a 20-unit property with outdated amenities and poor occupancy rates and turned it into a high-demand, high-revenue building. We’ll share the methods we used, from layout optimizations to targeted marketing, that helped double the property’s NOI.

Maximizing Rental Income: How to Reposition Your Property for Success

Strategic repositioning transforms underperforming properties into high-demand assets, driving stronger rents, higher value, and lasting success.

Ledger Union Market: A Playbook Multifamily Turnaround


Ledger Union Market is a prime example of how a well-executed urban multifamily turnaround can breathe new life into a property. In this post, we share the strategies behind its success, from rebranding and strategic marketing to operational improvements and lease-up tactics, that turned this property into a thriving community.

Rachel: A 20-Unit Building That Doubled NOI in 12 Months


Rachel is a classic example of how strategic repositioning can yield outstanding results. In just 12 months, we took a 20-unit property with outdated amenities and poor occupancy rates and turned it into a high-demand, high-revenue building. We’ll share the methods we used, from layout optimizations to targeted marketing, that helped double the property’s NOI.

Why Multifamily Assets Underperform and How to Fix Them

Multifamily assets can often fall short of expectations, leaving investors frustrated and confused. In this post, we break down the common reasons for underperformance, from outdated amenities to inefficient management practices, and offer actionable strategies to turn these properties around for maximum returns.

Tech-Driven Leasing: The Future of Property Management

Technology is reshaping property management, streamlining leasing, enhancing tenant experiences, and giving owners a competitive edge. From CRMs to AI pricing, discover the tools driving the industry’s future.

The Hidden Costs of Poor Property Management

Many property owners don’t realize just how much inefficiencies in property management can cost them. From rising maintenance bills to higher tenant turnover, these hidden expenses can eat away at your ROI. This post outlines the crucial areas where poor management impacts your bottom line and how to fix them for sustainable profitability.