STANLEY
MONTREAL
STANLEY
MONTREAL
Strategy
Research
Stanley is a mid-century gem located in a bustling urban corridor, known for its Art Deco–inspired architecture, soaring high ceilings, and original heritage features. Despite its inherent charm, the building had suffered from years of minimal maintenance, leaving its potential underutilized and its aesthetic appeal fading. With shifting tenant expectations and a competitive downtown rental market, the property needed a thoughtful transformation that could preserve its historic character while reintroducing it as a desirable, modern living environment.
Maintain the Art Deco details, high ceilings, and vintage layouts that defined Stanley’s character.
Address aging plumbing, electrical infrastructure, and general building wear without compromising historical elements.
Upgrade interiors and common areas to meet contemporary expectations for comfort, reliability, and style.
Reposition Stanley competitively in the downtown market while honoring its heritage.
Infrastructure Modernization with Historic Preservation
- Updated plumbing and electrical systems to modern standards while working within the constraints of the original building structure.
- Repaired long-neglected elements to bring the property back to full functional performance.
Architecturally Respectful Renovations
- Preserved and polished the building’s signature high ceilings and mid-century architectural details.
- Retained unique layouts that differentiated Stanley from typical downtown rentals.
- Selected materials, fixtures, and finishes that complemented the building’s Art Deco heritage.
Common Area & Unit Enhancements
- Refreshed hallways, entryways, and shared spaces with historically aligned yet contemporary design touches.
- Modernized individual apartments to elevate comfort while maintaining the building’s vintage appeal.
- Improved lighting, flooring, and interior styling to enhance cohesion throughout the building.
Repositioning the Asset for a Modern Tenant Base
- Framed Stanley as a boutique, character-rich alternative to generic modern towers.
- Leveraged the property’s uniqueness—architecture, ceiling heights, charm—as core elements of the brand narrative.
