ELLENDALE
MONTREAL
ELLENDALE
MONTREAL
Strategy
Research
Ellendale is a mid-century residential building located in a quiet neighborhood, known for its solid structure but outdated infrastructure. Years of deferred maintenance had led to persistent plumbing and electrical issues, diminished tenant satisfaction, and low rental income. Despite its strong location and architectural potential, the building was significantly underperforming. The objective of the repositioning project was clear: modernize Ellendale, solve the chronic operational problems, and elevate the asset into a desirable residential option—all while keeping the building fully operational and minimizing disruptions for existing tenants.
Address long-standing plumbing and electrical problems that were driving turnover and resident dissatisfaction.
Update common areas and units with contemporary design elements that better reflect today’s tenant expectations.
Reposition Ellendale competitively in the market to command higher rents and retain residents long-term.
Execute the upgrades efficiently without moving out tenants or causing major disruptions.
Infrastructure Overhaul
- Upgraded aging plumbing and electrical systems to eliminate recurring maintenance issues.
- Improved mechanical reliability to drastically reduce emergency interventions and tenant complaints.
Modernized Unit & Common Area Design
- Refreshed interior layouts with updated finishes, lighting, and fixtures.
- Introduced clean, contemporary design touches while preserving the building’s mid-century character.
- Enhanced common areas to create a cohesive and inviting atmosphere for residents.
Resident-Centric Repositioning
- Introduced essential amenities and improvements aligned with market expectations.
- Maintained full operational occupancy during renovations through careful scheduling and communication.
- Leveraged strategic pricing and improved livability to attract higher-quality tenants.
Market Repositioning
- Positioned Ellendale as an affordable yet modernized residential option within a desirable neighborhood.
- Strengthened the building’s competitive edge against comparable assets lacking recent updates.
