ECLIPSE
LAVAL MONTREAL
ECLIPSE
LAVAL MONTREAL
Strategy
Research
/2023
Strategy for complete asset
turnaround
Eclipse Phase 1, a mixed-use property located in Laval, Montréal, faced significant challenges despite its prime location. Originally, the property was underperforming due to outdated amenities, misaligned tenant mix, and lack of brand identity. The asset had potential—its location was ideal, with easy access to major transportation hubs and proximity to thriving commercial centers—but it was struggling to meet the evolving needs of modern tenants.
The challenge: reposition Eclipse Phase 1 into a competitive, high-demand mixed-use destination that attracted premium tenants and provided both residential and commercial spaces that met today’s demands.
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The ownership group brought us in with a clear mandate: stabilize the property quickly, reposition it for long-term growth, and rebuild resident trust.We got to work on four key challenges:
- Rebrand the Asset: Create a differentiated identity that spoke to the lifestyle of Union Market residents.
- Fix Leasing Velocity: Turn a distressed leasing pipeline into a predictable engine of occupancy growth.
- Cut Operational Inefficiencies: Reduce bloated OpEx from prior mismanagement while maintaining resident quality of life.
- Rebuild Resident Experience: Elevate the tenant journey to improve satisfaction and retention.
150%
Increase in leads
30%
rental rate increase with modernized amenities
100%
lease-up for commercial spaces within 6 months.
20%
improvement in tenant retention
3.20x
NOI Improvement
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We approached Eclipse Phase 1 as a full asset repositioning with a comprehensive strategy focusing on branding, leasing, operational upgrades, and community engagement.
- Brand Repositioning
- Developed a new brand identity that reflected the property’s ideal location, emphasizing modernity and convenience.
- Created a new marketing campaign featuring high-quality visuals, branding, and a fresh website to attract both residential and commercial tenants.
- Leasing Engine & AI Creatives
- Optimized unit layouts to attract tenants with modern amenities and maximize rent per square foot.
- Deployed AI-driven leasing and digital campaigns, resulting in a 40% faster leasing process compared to the previous year
- Operational Overhaul
- Enhanced property management by integrating a new tenant communication platform that streamlined service requests and improved response times.
- Introduced 24/7 concierge services to improve resident satisfaction and provide personalized services.
- Resident Experience Reset
- Launched community-focused events such as networking mixers, art shows, and wellness sessions to create a sense of community and attract a younger, dynamic tenant base.
- Focused on tenant retention by creating a seamless living experience with high-touch customer service and personalized support.
In just 18 months, Eclipse Phase 1 was transformed into one of Laval’s most sought-after mixed-use properties.
- $50M redevelopment, including commercial space and amenity upgrades.
- 150% increase in leads through digital marketing and a new website.
- 30% rental rate increase with modernized amenities and layouts.
- 100% lease-up for commercial spaces within 6 months.
- 20% improvement in tenant retention via enhanced services and community engagement.
Recognized as a model for mixed-use development in Laval.
