ECLIPSE
LAVAL
ECLIPSE
LAVAL
Strategy
Research
Eclipse Phase 1, a new build property located in Laval, Montréal, faced significant challenges despite its prime location. Originally, the property was underperforming due to outdated amenities, misaligned tenant mix, and lack of brand identity. The asset had potential—its location was ideal, with easy access to major transportation hubs and proximity to thriving commercial centers, but it was struggling to meet the evolving needs of modern tenants.
The challenge: reposition Eclipse Phase 1 into a competitive, high-demand mixed-use destination that attracted premium tenants and provided both residential and commercial spaces that met today’s demands.
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The ownership group brought us on with a focused mission: quickly stabilize the asset, position it for sustained growth, and restore confidence among residents. We tackled four main challenges:
- Rebrand the Asset: Create a differentiated identity that spoke to the lifestyle of Union Market residents.
- Fix Leasing Velocity: Turn a distressed leasing pipeline into a predictable engine of occupancy growth.
- Cut Operational Inefficiencies: Reduce bloated OpEx from prior mismanagement while maintaining resident quality of life.
- Rebuild Resident Experience: Elevate the tenant journey to improve satisfaction and retention.
150%
Increase in leads
30%
rental rate increase with modernized amenities
100%
lease-up for commercial spaces within 6 months.
20%
improvement in tenant retention
3.20x
NOI Improvement
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We approached Eclipse Phase 1 as a full asset repositioning with a comprehensive strategy focusing on turning the buildings lack of amenities into it's strength.
- Brand Repositioning
- Developed a new brand identity that reflected the property’s ideal location, emphasizing modernity and convenience.
- Created a new marketing campaign communicating how the square footage was put into the units and not into the amenity spaces.
- Leasing Engine & Creatives
- Optimized unit layouts to attract tenants with modern amenities and maximize rent per square foot.
- Crafted a storytelling campaign where the architects became the voice of the design, positioning the project as an object of desire for high-income earners
- Resident Experience Reset
- Launched community-focused events such as networking mixers, art shows, and wellness sessions to create a sense of community and attract a younger, dynamic tenant base.
- Focused on tenant retention by creating a seamless living experience with high-touch customer service and personalized support.
