ECLIPSE
LAVAL
ECLIPSE
LAVAL
Strategy
Research
Eclipse Phase 1 is a newly constructed residential building located in Laval, positioned near major transportation links and strong commercial nodes.
Despite the advantages of its location, the asset struggled early on: the building lacked a cohesive brand identity, the tenant mix didn’t match the product, and the absence of amenities made it difficult to compete with nearby offerings.
With rising tenant expectations in the Laval market, Eclipse needed a clear narrative, stronger leasing performance, and a resident experience capable of supporting long-term stability.
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1. Rebrand the asset
- Create a differentiated identity that positioned Eclipse as a modern, high-quality living option—even without heavy amenities.
2. Fix leasing velocity
- Transform a stalled lease-up into a steady, predictable occupancy engine.
3. Reduce operational inefficiencies
- Address mismanagement-driven OpEx bloat while maintaining quality of life for residents.
4. Rebuild resident confidence
- Deliver a stronger tenant experience to increase satisfaction and retention.
150%
Increase in leads
30%
rental rate increase with modernized amenities
100%
lease-up for commercial spaces within 6 months.
20%
improvement in tenant retention
3.20x
NOI Improvement
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1. Brand Repositioning
- Developed a modern visual identity and messaging system
- Positioned the building around functional living, convenience, and non-amenity-dependent value
- Created a marketing campaign emphasizing: “The space is in the units—not in unnecessary amenities.”
2. Leasing System & Storytelling
- Optimized unit layouts and pricing strategy to maximize rent per square foot
- Rebuilt the leasing narrative to highlight design intent and livability
- Produced a storytelling campaign where the architects became the voice of the project
- Relaunched digital marketing with improved visuals and lead funnels
3. Resident Experience Reset
- Introduced curated community events (networking mixers, art nights, wellness sessions)
- Implemented responsive, hospitality-style support systems
- Strengthened communication touchpoints to create a seamless living experience
- Prioritized retention through high-touch service and personalized tenant engagement
