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RACHEL
MONTREAL
RACHEL
MONTREAL
Strategy
Research
Rachel is a 20-unit walk-up located directly on Parc La Fontaine—one of Montréal’s most desirable residential pockets. The building features oversized layouts, abundant natural light, and private direct-access entrances, giving it rare appeal in the Plateau market.
Despite these advantages, Rachel was significantly undervalued at takeover. Rents lagged far below market, layouts weren’t optimized, and operations lacked structure. The building needed a refined identity and a leasing strategy aligned with the premium character of the neighborhood.
The opportunity: reposition Rachel as a boutique heritage asset capable of commanding higher rents, stronger retention, and long-term NOI growth.
1. Reposition the asset
Create a premium identity that matched the charm of Parc La Fontaine and the building’s architectural strengths.
2. Unlock hidden rental value
Modernize unit layouts, paint outside building, refine finishes where needed, and optimize pricing for large-format units.
3. Improve leasing performance
Target a more stable, higher-quality renter profile drawn to large, character-rich apartments.
4. Professionalize operations
Introduce structure, communication, and service consistency to increase retention and reduce downtime.
1. Identity & Market Positioning
- Large sun-filled apartments
- Direct park access
- Quiet residential feel in the Plateau
- Private entrances and functional layouts
2. Layout Optimization & Pricing Reset
- Refreshed select finishes to elevate first impressions
- Reworked layout flow in key units to increase livability
- Introduced differentiated pricing for premium units (park-facing, direct access, oversized 4BRs)
- Added optional furnishing packages for certain configurations
3. Leasing Strategy & Absorption Acceleration
- Professional photography and lifestyle-focused visuals
- Targeted campaigns toward couples, small families, and remote-working professionals
- Structured lead handling with fast response times
- Staggered release strategy for renovated units
4. Operational Overhaul & Resident Experience
- Establishing clearer communication channels
- Standardizing maintenance workflows
- Introducing proactive follow-ups and hospitality-style support
- Creating expectations frameworks to improve tenant relationships
