SENECA

LIVING

[ Context ]

Seneca at Southern Highlands is a luxury gated build-to-rent community in Las Vegas, featuring 50 architecturally designed homes with premium finishes, Tesla solar + battery systems, floor-to-ceiling windows, and unobstructed Strip views. The property also includes high-end lifestyle amenities such as an outdoor pool, sauna, and a curated community garden.

Even with an exceptional product, Seneca faced a core challenge: how to communicate its value and attract the right tenants willing to pay a premium price point. The product outclassed the market, but the positioning, leasing system, and experience did not yet reflect a true luxury offering.

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[ The Ask ]

The ownership group brought us in with a clear mandate: stabilize the property quickly, reposition it for long-term growth, and rebuild resident trust. We got to work on four key challenges:

Internalize & elevate property management

To align operations with the Seneca brand, ownership required a bespoke, hospitality-driven management model—something large third-party firms couldn’t deliver.

Build a high-performance leasing engine

Capable of engaging the top 1% tenant profile quickly and effectively, with zero missed inquiries and white-glove service.

Results

50%

faster lead generation and AI-powered creatives.

100%

lease-up with zero missed opportunities.

30%

Increase in lead conversion through tailored funnel strategies.

92%

tenant satisfaction, driven by personalized property management.

[ Our Approach ]

Property Management Transformation

  • Transitioned away from external PM to an internal, high-touch model
  • Implemented hospitality-driven service standards with immediate response times
  • Launched VIP resident services: concierge support, curated events, and proactive tenant care
  • Trained the newly internalized PM team on Fox operational systems

‍Lead Generation & Leasing Optimization

  • Developed AI-powered marketing creatives, allowing rapid iteration and message testing
  • Built full-funnel lead-generation campaigns across Meta + Google targeting affluent households
  • Designed high-conversion landing pages highlighting Seneca’s unique selling points
  • Implemented strong call flows and leasing SOPs, ensuring no missed inquiries
  • Introduced qualification funnels to focus efforts on the most viable prospects
Next Project

PVM

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