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SENECA
LIVING
SENECA
LIVING
Strategy
Research
Seneca at Southern Highlands is a luxury gated build-to-rent community in Las Vegas, featuring 50 architecturally designed homes with premium finishes, Tesla solar + battery systems, floor-to-ceiling windows, and unobstructed Strip views. The property also includes high-end lifestyle amenities such as an outdoor pool, sauna, and a curated community garden.
Even with an exceptional product, Seneca faced a core challenge: how to communicate its value and attract the right tenants willing to pay a premium price point. The product outclassed the market, but the positioning, leasing system, and experience did not yet reflect a true luxury offering.
Internalize & elevate property management
• to align operations with the Seneca brand, ownership required a bespoke, hospitality-driven management model—something large third-party firms couldn’t deliver.
Build a high-performance leasing engine
• capable of engaging the top 1% tenant profile quickly and effectively, with zero missed inquiries and white-glove service.
92%
tenant satisfaction, driven by personalized property management.
30%
Increase in lead conversion through tailored funnel strategies.
100%
lease-up with zero missed opportunities.
50%
faster lead generation and AI-powered creatives.
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Property Management Transformation
- Transitioned away from external PM to an internal, high-touch model
- Implemented hospitality-driven service standards with immediate response times
- Launched VIP resident services: concierge support, curated events, and proactive tenant care
- Trained the newly internalized PM team on Fox operational systems
Lead Generation & Leasing Optimization
- Developed AI-powered marketing creatives, allowing rapid iteration and message testing
- Built full-funnel lead-generation campaigns across Meta + Google targeting affluent households
- Designed high-conversion landing pages highlighting Seneca’s unique selling points
- Implemented strong call flows and leasing SOPs, ensuring no missed inquiries
- Introduced qualification funnels to focus efforts on the most viable prospects
