PVM
CATHCART
[ Context ]
Located within one of Montréal’s most iconic office complexes, this property was facing mounting competitive pressure with new AAA office towers entering the market. To remain relevant and retain tenants, ownership initiated a $200M redevelopment aimed at transforming the mixed-use campus into a modern, lifestyle-driven environment.
Fox RE's implication in this project was to successfully propose and negotiate a master-lease agreement upon which the ground-floor F&B area would be repositioned into a lifestyle-driven food-hall which would serve as a high-traffic destination that could anchor the entire office mixed-use campus and reinforce PVM’s role as a premier downtown hub.
[ The Ask ]
Results
24
Month Development
15
Retail spaces in operation (12 fast-casual, 3 sit-down plus 2 bar areas)
20M
Annual Visitors, significantly boosting tenant exposure
$200M
Total Development Cost
Key Strategic Pillars
The pillars upon which the successful negotiation of the redevelopment of PVM's food court were:
- Positioning Cathcart as the signature F&B anchor reinforcing the repositioning of the entire PVM campus
- Building a modern brand identity highlighting PVM’s central location, architectural prestige, and cultural relevance
- Enhancing the tenant and visitor experience through thoughtful hospitality, operational consistency, and curated events
- Activating the ground floor and public realm, driving visibility, increasing traffic flow, and supporting broader leasing momentum
