PVM
CATHCART
PVM
CATHCART
Strategy
Research
The office complex located at in the heart of Montréal’s most iconic office towers, was redeveloping in order to retain it's attractviity amid a surge of new AAA office supply. In order to compete with modern, lifestyle-driven campuses., the $200M redevelopment set out to re-anchor the mixed-use office retail complex to include community-oriented common areas and amenitization.
- Reposition the food court space to create a unique destination that would help the office complex retain its premier downtown destination status.
- Enhance tenant retention through a revitalized, high-traffic food hall that would draw people in.
- Improve leasing performance by creating a new sense of place and a strong brand identity for the building.
This was accomplished through the following initiatives:
- Launch a high-traffic F&B anchor that would transform the ground floor retail and increase visibility.
- Rebrand the food & beverage space to highlight its unique location and access.
- Rejuvenate tenant experience to drive long-term retention.
- Increase foot traffic to meet leasing and occupancy targets.
$200M
Total Development Cost
20M
Annual Visitors, significantly boosting tenant exposure
15
Retail spaces in operation (12 fast-casual, 3 sit-down plus 2 bar areas)
24
Month Development
Cathcart Food Hall was a full asset turnaround, from strategy all the way to operations, leasing, branding, and tenant engagement.
A lifestyle-oriented Food Hall concept that anchored the commercial space at the heart of the office complex re-development. It features a multi-brand tenant mix with 12 fast-casual counters, 3 sit-down restaurants and 2 bar areas.
The space embraces the 20+ million annual foot traffic (pre-COVID) in the mass-transit corridor surrounding the food hall, while providing a sense of calm & prestige to the office occupants.
