LINCOLN
MONTREAL
[ Context ]
Lincoln is a well-located residential building in Montréal’s Shaughnessy Village, surrounded by Concordia University, downtown businesses, cafés, and transit.
Despite strong fundamentals, the property was not reaching its potential in the premium co-living market. The building attracted demand, but lacked a cohesive positioning, consistent pricing structure, and a professionalized leasing system capable of handling seasonal spikes—especially during the crucial August–September cycle.
Fox was brought in to enhance the building’s identity, optimize the co-living product, and build a leasing engine that captured global demand efficiently.
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[ The Ask ]
Strengthen co-living positioning
Transform Lincoln into a quiet, premium option for graduate students and young professionals.
Increase absorption speed
Establish predictable leasing systems to manage the heavy seasonal cycle and fill rooms early.
Improve tenant quality & retention
Introduce screening, roommate matching, and hospitality-grade onboarding.
Enhance overall operational consistency
Streamline communication, processes, and resident experience across furnished + unfurnished inventory.
Results
91%
Tenant retention with enhanced community engagement.
144%
Increase in dollars per square foot
100%
Lease-up achieved by the September start dates
56.6%
Increase in NOI through through layout optimization
Premium Co-Living Positioning
- Fully furnished units
- In-unit washer/dryer
- Espresso-machine-equipped kitchens
- Quiet, respectful roommate matches
- High-end finishes & functional layouts
Leasing Engine Optimization
- Implemented structured CRM workflows for global tenant funnels
- Standardized pricing tiers (Junior, Regular, Large rooms)
- Introduced pre-leasing strategies targeting foreign students months in advance
- Set up virtual tours, remote onboarding, and fast digital application processes
- Reduced inquiry-to-booking time through streamlined communication
Operational Excellence & Tenant Matching
- Introducing compatibility-based roommate matching
- Standardizing furnished room checklists
- Creating a predictable turnover workflow for September peak
- Enhancing onboarding with hospitality-style service (welcome guides, local info, support channels)
Resident Experience Enhancement
- Clear expectations and communication (house rules, support channels)
- Faster maintenance workflows
- A consistent support system for international students
- Professionalized move-in experience and follow-up
